Today, the New South Athletic Conference revealed its new logo as the league launches into its fourth season.

“The time was right for a fresh look,” said commissioner Mike Davis. “As the NSAC expands into new markets and sports, we wanted a bold new identifier that would be immediately recognizable and unique.”

The conference recently announced the addition of Lighthouse Christian College of Florida as a new member and is in talks with other possible new additions as well.

The new design, incorporating a blue ring surrounding a 3-D effect “NSAC,” has already met with approval.

“Our board liked it right away,” Davis commented. “I think it puts the look of the New South brand on a par with conferences much larger than our own. We believe this logo will carry us into the future and all the possibilities that holds.”